Versatility & Packaging, Land Rover Discovery Sport
LAND ROVER - Versatility&Packaging;
"How do you communicate to audiences that Land Rover's new compact SUV – the Discovery Sport – is also a triumph of efficient packaging? On top of this challenge, how do you do it in less than two minutes? After careful deliberation we came to one obvious conclusion: you take it apart and then you put it back together." INK Client: Land Rover
Agency: FP Creative
Production Company: INK
Director & Animator: Michael Haas Selected for "Best Animated Film" London Motor Film Festival 2014
"How do you communicate to audiences that Land Rover's new compact SUV – the Discovery Sport – is also a triumph of efficient packaging? On top of this challenge, how do you do it in less than two minutes? After careful deliberation we came to one obvious conclusion: you take it apart and then you put it back together." INK Client: Land Rover
Agency: FP Creative
Production Company: INK
Director & Animator: Michael Haas Selected for "Best Animated Film" London Motor Film Festival 2014